Let’s be clear, the customer acquisition process doesn’t end when a customer signs the contract. You should analyze the buying process starting with how your prospects identify their pain and
The first thing you need to understand is that SMarketing is the joining of efforts of two teams with different skills – and not the transformation of two teams into
If you have a product or service with a high cost, you certainly recognize these 3 characteristics. I am talking, for example, about software development companies, advanced technological products, industrial